Digital printing is changing the way companies do business – this is how
The world is changing, and it’s changing fast. Technology is advancing at a staggering rate, creating new ways for people to communicate, collaborate, make money, even interact with each other. One of the most notable changes that have occurred in recent years is how businesses are reaching their customers through digital printing. Marketing professionals have had to adapt their strategies accordingly to take full advantage of this shift in consumer behaviour. Businesses are turning more and more frequently to digital printing services when they want attractive signs or promotional materials created quickly and affordably. This article will explain why your business should do the same!
What is digital printing?
Digital printing allows companies of all shapes and sizes to reach an audience no matter what industry they’re in or the location they’re based in. This is because it’s relatively inexpensive and lightning-fast – the most important aspect of digital printing for businesses today.
Digital printing is almost exactly what it sounds like: a printer that prints out images and designs on a piece of paper using ink, rather than toner or liquid crystals (which screen printers use). The technology has been around for a while but has become more widely available to businesses in the last decade. The first major improvement was the development of large-format printers that could handle business cards and other single-page printing without jamming or quality issues. Then came along high-speed, high-volume digital presses that print on multiple substrates (like paper, plastic, and metal), as well as UV-curable presses that can print on 3D objects. In addition to the different types of ink used in digital printing, businesses can also choose from a variety of paper stock options for their jobs.
If you want to learn more, check out this incredibly informative article on Eco-Friendly Large Format Digital Printing Materials, Methods and Applications. It breaks down exactly how this new trend of digital printing is helping consumers and companies alike whilst also reducing waste and protecting the environment.
Now, let’s look at some potential benefits of using digital printing.
Cost-effective and efficient
Compared to traditional printing methods like offset and screen, digital printing is faster and more accurate. It also creates less waste, which means lower costs for companies even as those companies’ marketing budgets grow larger.
Digital Printing allows you to produce customized pieces that can’t be printed through other means such as letterpress or lithography. This makes it a leading choice for advertising and promotional materials.
Digital printing also ensures that your print job is ready for distribution as quickly as 24-48 hours – another major plus when it comes to cost-effectiveness.
The average office can produce more than 1,000 lbs. of waste in a year, in the form of paper and other printing materials. If you’re going to be producing marketing material – catalogues, brochures, postcards – digital printing is definitely the more eco-friendly choice.
One way it’s better for the environment is that it doesn’t require the use of ozone-depleting chemicals such as chlorine. Another benefit is that it can help companies reduce their paper waste by offering lighter substrates like polypropylene and polyethene, which would normally be too expensive or difficult to print on using traditional methods.