Imagine yourself passing by two offline stores; both are selling the same thing, both practicing a window dressing approach to attract customers to their shop. The only difference between the two stores is that one follows a Christmas theme with all the latest trends while the other does not.

Which shop will you be attracted to?

The answer is a no-brainer: the first one. When you practice the same approach with your online store, you can easily grab the attention of your target audience over and above your competitors.

Also, festivals bring out a lot of different offers on web hosting and domain, so if you are planning to buy or renew your website hosting services, then be quick to explore the best deal during festivals and grab the one that suits your budget and requirements.

Ways to Revamp and Optimize your eCommerce Site

1. Use Dynamic and Interactive Image

A dynamic and interactive image easily. puts forth what the product is trying to offer. Such images are more engaging than standard images. Here are a few ways to use these images.

➔ Before and after images of product usage enable customers to visualize the transformative effects of products or services.

• Utilize gif-like animations to showcase products in action; this helps customers understand the product’s functionality in an interactive manner.
• You can show 360-degree views for comprehensive product exploration, as this helps to enhance the customer’s perspective and understanding of the product from different angles.
• You can adapt clickable areas on product images to highlight specific features or benefits. This allows them to focus on and explore specifically.

2. Offer product demos

Have you heard about “try before you buy”? This approach is becoming significantly popular since, many times, buyers may not buy the product even after adding it to the cart. The main reason is the lack of confidence in the product.

So, through the try-and-buy approach, businesses offer products to a customer based on their order with a pay-later system. Customers get a week to try the product and decide if they want to keep it or not, and as the product has a prepaid return label, if the product doesn’t match their expectations, they can quickly return the items.

3. Allow to customize orders

In this approach, customers get to choose a combination of products based on their preferences. However, some customers love one-click buying, which could only be an engaging purchase experience for some.

Through “building your own order” or allowing customers to customize their orders, they get the power to tailor their order (and online experience) as per their interest.

4. Product action videos

96% of marketers believe in the power of video marketing in generating retail sales. Therefore, product action videos can impact ecommerce website optimization. Nowadays, if you look at Amazon, they are using the power of influencers to promote different products on Amazon, where these influencers style up using different products to create a look and provide links to buy them.

Conclusion

There are several ways through which you can do ecommerce optimization of your website. Revamping is all about experimenting, trying, and testing; therefore, it is essential to keep optimizing your website, keeping the best user experience as a primary objective in mind.

Related Posts

• Internet Design, SEARCH ENGINE MARKETING & Advertising Providers
• What Is CloudFlare?
• States Will Soon Be Ranked On A New Financial Administration Index For Rural Development
• 2020's Best Promoting WordPress Themes
• How To Negotiate The Best Compensation Bundle With out Disclosing Your Wage Historical past